![](https://freight.cargo.site/t/original/i/4dda3ab9def9b0cbfb452f4585b0e89b8e3965e351600a39d6806a4676b53517/Unto_Rautio_PUF_hetkinen_6927_web_vaaka2.jpg)
![](https://freight.cargo.site/t/original/i/2f25d618b6331ba8bb9779eb9851ddab86b0d978c23bfbf7f9d814f3f19caf0e/Unto_Rautio_PUF_hetkinen_6851_web.jpg)
![](https://freight.cargo.site/t/original/i/f76d8c58c9ba79c5c433de5eb27f4881556f066b7ea3c3a5b0d56ac1edcfdead/Unto_Rautio_PUF_hetkinen_6894_web.jpg)
![](https://freight.cargo.site/t/original/i/c0b87add8274a2ae7e1ada977a90022149dade844bef843f2e4c505afafdaf33/Unto_Rautio_PUF_hetkinen_7069_web.jpg)
![](https://freight.cargo.site/t/original/i/fc0c7ef38f47c03009cecdb2fe486c42f5820a19eafd2b96cd045acfe9094498/P-H_pakkaus_music_3_400px.gif)
![](https://freight.cargo.site/t/original/i/8e1d6ba9df1363efea62f05e039605ef3864c6c94353011b668151f7df70524e/Unto_Rautio_PUF_hetkinen_7038_web.jpg)
![](https://freight.cargo.site/t/original/i/e182824f2853d02331175e55ff62c7185d25db7995fb3602dd6d1d637704c8c2/Unto_Rautio_PUF_hetkinen_6875_web.jpg)
![](https://freight.cargo.site/t/original/i/dd95c48e9d04eb009a0ff5bbba9fe4689c798f1b6ea050ccf9109ded8d42ed97/P-H_LOGO_music_3.gif)
PROJECT
Visual identity, package design and creative direction for ☁️ by PUF + HETKINEN scent diffuser, a collaboration with the adventurous design concept store PUF and the natural cosmetics brand HETKINEN. The scent is a refreshing mix of citrus, pine and rosemary. Inspired by Prince, the scent has no name, but it is known by the “☁️” symbol.
CONCEPT
GRAPHIC DESIGN
CREATIVE DIRECTION
Tomi Leppänen
ORIGINAL CLOUD ILLUSTRATION
Janne Hongell
PHOTOGRAPHY
Unto Rautio
SET DESIGN
Iina Kettunen
YEAR