![](https://freight.cargo.site/t/original/i/48d413a505d97b6d18824bb97429feb6d8f9bf2daced11a35fd135b02221fea9/PUF_Visual-Journal2_2.png)
![](https://freight.cargo.site/t/original/i/54eacc4e38da4f9c1f52d10a4d524f6b9e0774dc3cf64c89ba1f4cb14d1965c7/PUF_Visual-Journal4.gif)
![](https://freight.cargo.site/t/original/i/73d5c89205d79a81cd349057c50e6c75ffb992719b5bb115fee397a767a3ad26/PUF_landscape_1700x1152px.jpg)
With a little nod to the art of adhocism, the identity is inspired by, and also uses the tile grid wall on the store’s new location.
![](https://freight.cargo.site/t/original/i/19a096327a39a8d220d3d00726c9f3bd78f0695a21129fd0a034cc08d95017ff/PUF_giftcard_1700x1152px.jpg)
![](https://freight.cargo.site/t/original/i/03f1f4893c5c85dbf54cf2fd9d3dffc3fe9a613b6ca396b9e635f5bf77c9bb89/PUF_gridi_animaatio3.gif)
PROJECT
Visual identity for PUF Store, a Finnish design, art & fashion store in Turku Finland.
CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
Tomi Leppänen
SET DESIGN
Iina Kettunen
Pinja Forsman
PHOTOS
Unto Rautio
Aleks Talve
YEAR