![](https://freight.cargo.site/t/original/i/42e56abb10f1fa9b5584ce0da539232ea2e5d26d519797bd1e9afc64e126889c/LUMI_crop.gif)
![](https://freight.cargo.site/t/original/i/c38fb67ca933497c9354eb3f860145d18f19a57a680215072d4b9ef8feaf302c/LUMI_1170x1700px_VAAKA6.jpg)
![](https://freight.cargo.site/t/original/i/ffd4fddc800a07c8da8c29c454a33629ca310d7fe4a0c1609c426c0ff0ae8ecb/LUMI_1170x1700px_VAAKA7.jpg)
Combining the global nature of the festival (a showcase festival for the international delegates) and the northern location, the symbol of the festival is a rotating typographic snow globe.
![](https://freight.cargo.site/t/original/i/82295e4e1c88ad727d98bc2113895334ada2635cd2643acb773de41df07defc5/LUMI_1170x1700px_VAAKA4.jpg)
![](https://freight.cargo.site/t/original/i/23ca9ff4295bdfa6a707f40fd1c722bfbd5504479d6fd10bf5a5348ef7028daf/LUMI_1170x1700px_VAAKA5.jpg)
PROJECT
Visual identity for Luminous Artist Festival, a new boutique festival in Ruka Finland.
CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
Tomi Leppänen
YEAR