THE “CAST-IN-PLACE” E-MAIL SIGNATURE
THE STAFF PORTRAITS BY UNTO RAUTIOPROJECT Visual identity for Kivinen Rusanen Architects, the awards-winning Helsinki based architecture company specialized in industrial architecture. Earlier known as Virkkunen & Co, the company wanted to renew their name and identity after changes in the ownership. Established already in 1954, the company became known for their rational, clear and modernist architecture. As a nod to the company history, at the heart of the new identity is the modernist typeface KRA Grotesk, a slightly customised version of the SCTO Grotesk by Schick Toikka.
In line with the company’s history and the industry tradition, the re-naming of the company was made after the new owners names. The design decisions on the identity were based on similar rational perception of the given elements. The seemingly random-aligned KRA monogram is a result of removing the other letters from the right-aligned wordmark. The remaining shape allows it to read both ways as a symbol for the company name, and the industry it operates in (ARK). The dot pattern found on the business cards & e-mail signature references to the cast-in-place concrete technique used in several works of Kivinen Rusanen Architects. The staff portraits by Unto Rautio were shot at Salmisaari A, the first powerplant in Helsinki to produce district heating.
CONCEPT & GRAPHIC DESIGN
Tomi Leppänen WEB DEVELOPMENT
Oscar Gómez PHOTOS Kettunen Rautio YEAR 2024
In line with the company’s history and the industry tradition, the re-naming of the company was made after the new owners names. The design decisions on the identity were based on similar rational perception of the given elements. The seemingly random-aligned KRA monogram is a result of removing the other letters from the right-aligned wordmark. The remaining shape allows it to read both ways as a symbol for the company name, and the industry it operates in (ARK). The dot pattern found on the business cards & e-mail signature references to the cast-in-place concrete technique used in several works of Kivinen Rusanen Architects. The staff portraits by Unto Rautio were shot at Salmisaari A, the first powerplant in Helsinki to produce district heating.
CONCEPT & GRAPHIC DESIGN
Tomi Leppänen WEB DEVELOPMENT
Oscar Gómez PHOTOS Kettunen Rautio YEAR 2024