Hidden Message




Pattern design for japanese company Bellevie. 

This wrapping paper plays with the idea of the hidden messages that comes with the gifts. When you receive a gift, it always carries a message. It can be a gift for your loved one, or for someone you respect. But the message is hidden under the wrapping paper, until the gift is opened. 

The pattern was also used for a toiletry / diaper bag that is a popular gift to give for young parents in Japan. Wrapped in the hidden message wrapping paper, this adds a great new layer to the theme.

 




















CONCEPT
GRAPHIC DESIGN
ART DIRECTION

Tomi Leppänen


SET DESIGN
Iina Kettunen

PHOTOS

Unto Rautio


YEAR

2021







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© 2021 Tomi Leppänen Studio