“Hidden Message”, a pattern design for the japanese company Bellevie.
This wrapping paper plays with the idea of the hidden messages that comes with the gifts. When you receive a gift, it always carries a message. It can be a gift for your loved one, or for someone you respect. But the message is hidden under the wrapping paper, until the gift is opened.
The pattern was also used for a toiletry / diaper bag that is a popular gift to give for young parents in Japan. Wrapped in the hidden message wrapping paper, this adds a great new layer to the theme.