Mark
 

HIDDEN MESSAGE



Pattern design for japanese company Bellevie.

This wrapping paper plays with the idea of the hidden messages that comes with the gifts. When you receive a gift, it always carries a message. It can be a gift for your loved one, or for someone you respect. But the message is hidden under the wrapping paper, until the gift is opened.

The pattern was also used for a toiletry / diaper bag that is a popular gift to give for young parents in Japan. Wrapped in the hidden message wrapping paper, this adds a great new layer to the theme.












CONCEPT
GRAPHIC DESIGN
ART DIRECTION

Tomi Leppänen


SET DESIGN

Iina Kettunen


PHOTOS

Unto Rautio


YEAR

2021