![](https://freight.cargo.site/t/original/i/0375163a9e51d4fcd87e78ae2c821add521cab416a64926a0113d0739d7bfe85/Unto_Rautio_01_07_21_Tomi_7693_web.jpg)
![](https://freight.cargo.site/t/original/i/796972b106b40964b1443d448708f918928a3d675bcb2fef6180b9c6efe8f153/Unto_Rautio_01_07_21_Tomi_7676_web.jpg)
![](https://freight.cargo.site/t/original/i/79db0c417b93e4b2a0ba7d85644337652e030412c1f15ae8cb94c41b92b4fd49/Unto_Rautio_01_07_21_Tomi_7701_web.jpg)
![](https://freight.cargo.site/t/original/i/6881eea93c947aa21d4fc192c8b476177a2363ef4552a366123ac7dafaabca98/Unto_Rautio_01_07_21_Tomi_7650_web.jpg)
PROJECT
“Hidden Message”, a pattern design for the japanese company Bellevie.
This wrapping paper plays with the idea of the hidden messages that comes with the gifts. When you receive a gift, it always carries a message. It can be a gift for your loved one, or for someone you respect. But the message is hidden under the wrapping paper, until the gift is opened.
The pattern was also used for a toiletry / diaper bag that is a popular gift to give for young parents in Japan. Wrapped in the hidden message wrapping paper, this adds a great new layer to the theme.
CONCEPT
GRAPHIC DESIGN
ART DIRECTION
Tomi Leppänen
SET DESIGN
Iina Kettunen
PHOTOS
Unto Rautio
YEAR