The lookbook stays true to the Hakola’s slogan “New Nordic Traditions”. For the lookbook, the portraits of the Hakola’s furniture makers were taken by Kalervo Puskala, the master photographer who has documented the craftsmen of Jurva since the 60’s.
PROJECT
Lookbook for Hakola (est. 1963). Hakola is a Finnish furniture manufacturer located in the small town of Jurva in Southern Ostrobothnia.
CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
Tomi Leppänen
CONCEPT
CREATIVE DIRECTION
ART DIRECTION
Annaleena Hakola
PHOTOS
Unto Rautio
Kalervo Puskala
YEAR