To make the coffee experience easy and approachable, the coffee is divided in two main taste categories: FUN and EXCITING.
The logo and the graphics are based solely on the round simplified shapes of the main ingredient, the coffee bean.
PROJECT
Logo & identity for FRUKT, a Specialty Coffee roastery from Turku.
PROJECT
Logo & identity for FRUKT, a Specialty Coffee roastery from Turku.CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
Tomi Leppänen
PHOTOS
Aleks Talve
YEAR