Optimised for easy carrying, the fully recyclable takeaway packaging is equally inspired by the Gucci hand bags & the McDonalds Happy Meal box.
The swoosh illustration in the bageri Å identity & packaging refers to the unique location of the bakery: The “Chiewitz Serpentine” path leading to the bakery was built in 1850, and was named after the architect G.T. Chiewitz.
PROJECT
Logo, identity & package design for bageri Å. Bageri Å is a sourdough bakery, cafe & mill, focusing on local quality ingredients. Bageri Å is operating in a former prison area in Kakola, Turku.
CONCEPT
CREATIVE DIRECTION
GRAPHIC DESIGN
Tomi Leppänen
PACKAGE DESIGN
Maija Salo / bageri Å
Tomi Leppänen
SET DESIGN
Iina Kettunen
Pinja Forsman
PHOTOS
Unto Rautio
Aleks Talve
Aleksi Malinen
YEAR